Andonian: From Shop Floor to Deal Room: How Shop Floor Experience Shapes Industry Analysis
I didn't set out to become an industry analyst or enter the world of finance. I started as a kid running through my family's tire warehouses at Discount Tire Centers of Southern California, getting yelled at by managers for safety violations. But those early years on the shop floor taught me something that no amount of financial modeling could: the automotive aftermarket isn't just about transactions. It's about so much more. It's about the people, the customers, the vendors, the distributors, and the delicate ecosystem from manufacturer to end user.
Today, as a managing director at FOCUS Investment Banking, I spend my days analyzing M&A trends, evaluating strategic platforms, and advising business owners across the aftermarket. But my perspective remains grounded in the years when I learned the business from the inside out.
The View from the Tire Bay
I grew up like many first-generation kids with a family that owned a small business. I was fortunate to see this small business grow throughout the years to provide for our family. However, my family continued to insist that the business was not for me. I had to find my own career and could not rely on them to spoon-feed me one. After college, I began my career outside of the tire industry, learning warehouse operations at a used clothing recycling business. I was handling inventory, trucking, deliveries, inflows, and outflows, along with warehouse staff performance. I felt I was headed toward a career in an industry I didn't even know existed! Yet, about a year into this career, my family business came calling. Everything I was told about going out on my own was scrapped. The family needed my help.
I swiftly joined the family business in various roles: finance, business analysis, operations, inventory management, and purchasing. After a partial sale of the company, I served as vice president of a regional tire chain, overseeing every aspect of the operation while preparing the business for an eventual exit to private equity.
Those years gave me an education you can't get from industry reports or earnings calls. I learned how manufacturers' pricing decisions impact distributor margins. I saw how changes in jobber programs affect independent shop economics. I experienced firsthand how private equity consolidation at the retail level changes supplier negotiations and customer experiences.
When you're managing purchasing for a tire chain, you're not just buying products. You're navigating relationships with manufacturers, understanding rebate programs, managing inventory turns, and making bets on consumer demand months in advance. You're thinking about the entire supply chain, even if you don't call it that at the time.
Why the Full Value Chain Matters
The automotive aftermarket is one of the most complex distribution systems. A typical brake pad might flow from an OEM supplier to a manufacturer, through multiple distribution tiers, potentially through a buying group, to a jobber or distributor, then to an installer, and finally onto a customer's vehicle. At each step, someone is making money, or at least trying to.
Understanding this chain matters because disruption at any level affects everyone else:
- When manufacturers consolidate or change distribution strategies, it impacts jobbers' access to product and pricing.
- When private equity rolls up retail chains, it shifts negotiating power and can squeeze independent operators.
- When e-commerce players like Amazon enter the parts business, it forces brick-and-mortar retailers to rethink their value proposition.
- When labor shortages hit the technician workforce, it affects service capacity across the industry.
- When tariffs or new economic policies are implemented, it affects pricing, the inflow of product, and manufacturing abroad.
My time working within this system taught me to think systemically. I can't just evaluate a tire retailer based on spreadsheets. I must consider their relationships, market position, vulnerability to channel disruption, and so much more.
What I'll Be Writing About
In this publication, I'll be analyzing the automotive aftermarket from multiple angles:
M&A Trends and Dealmaking: Who's buying what, at what valuations (if available), and why. I'll break down transactions across the value chain and explain what I believe these deals signal about where the industry is heading.
Industry News and Analysis: When a major manufacturer announces a new distribution strategy, or a private equity firm makes a significant platform investment, or labor regulations change in key markets, I'll provide context on what it means for different players in the ecosystem.
Market Dynamics: How are buying groups evolving? What's happening with inventory management technology? How are electric vehicles going to impact the parts business?
Operational Insights: Drawing on my years running tire stores, I'll discuss the operational realities that affect business value. This ranges from real estate strategies to inventory optimization to workforce challenges.
Strategic Perspectives: Whether you're a parts manufacturer considering vertical integration, a distributor evaluating acquisition opportunities, or a shop owner planning your exit, I'll offer practical insights informed by both operational experience and transaction expertise.
Why This Perspective Matters
The automotive aftermarket is in the midst of historic change. Private equity has deployed billions into the space. Legacy distributors are being challenged by new models. Technology is reshaping everything from parts procurement to diagnostic capabilities. The vehicle fleet is transitioning to electric powertrains, which will fundamentally alter parts demand over the coming decades.
But amid all this disruption, the fundamental dynamics I learned in tire stores still apply: relationships matter, execution beats strategy, and understanding your customers is everything.
I'm not here to make predictions or offer consulting advice. I'm here to share what I'm seeing, thinking about, and learning as someone who operates at the intersection of industry operations and investment banking. My goal is to provide a useful perspective for anyone trying to navigate this complex, fast-changing industry.
The aftermarket is too important and too interesting to discuss only in press releases and earnings calls. Real insight comes from understanding how the pieces fit together, and sometimes from remembering what it's like to chase down a parts delivery at 4:30 p.m. because a customer needs their car tonight.
I look forward to digging into the trends, deals, and dynamics shaping our industry. And I welcome your perspectives, questions, and pushback along the way.
About the Author

Giorgio Andonian
Managing Director
Giorgio Andonian is a Managing Director at FOCUS with a proven track record of success in orchestrating strategic direction for mergers and acquisitions in the Automotive Aftermarket industry.
Andonian joined FOCUS in 2019 to work on sell-side, buy-side, recapitalizations, and capital raises for middle market businesses within his respective industries.
As a leader, Andonian has a wide lens of leadership from his 15-plus years of operational experience. Before joining FOCUS, Andonian was vice president of a regional tire chain in Southern California, overseeing all aspects of the operation, including sales, marketing, finance, and human resources, growing the business, and preparing for an eventual exit to a private equity platform. Before that, he worked at another Southern California tire chain, where he held a variety of positions, including finance, business analysis, operations, and supply chain management.
Andonian earned a Master of Business Administration, with an emphasis in finance, from Pepperdine University’s Graziadio School of Business and Management. He also has a Bachelor of Science in Business Administration, with an emphasis in finance and supply chain management, from the University of San Diego.
Andonian holds several licenses and certifications, including Series 79, Series 82, and Series 63.
