TechSmart Mystery Shoppers will visit TechSmart distributors across the country and anonymously ask counterpeople to recommend a part based on one of several scenarios. If the counterperson recommends TechSmart, they win a $25 gift card.

“TechSmart is fast becoming recognized for its innovation, engineering expertise, and superior product quality,” said Phil Hutchens, Vice President Engine Management Marketing. “This promotion is one way to raise awareness of TechSmart at the counter and to reward our many supporters.”

In addition to the in-store Mystery Shopper visits, this promotion will be supported by digital advertising in national e-publications, extensive social media interaction and Mystery Shopper backroom posters.

Customers can go to TechSmartParts.com, like TechSmart on facebook.com/TechSmartParts or follow on Twitter at twitter.com/TechSmartParts to find out when the TechSmart Mystery Shopper will be in their area. Details are available at TechSmartParts.com/MysteryShopper.

Subscribe to Aftermarket Business World and receive articles like this every month….absolutely free. Click here.