Courtney Pedler

Courtney Pedler fell in love with the automotive aftermarket more than 35 years ago, starting behind the parts counter before discovering her true calling: aftermarket content and data.

For the past 25 years, she’s devoted her career to making parts information smarter, cleaner, and easier to use, believing that great data drives great business and keeps us all out of trouble.

As founder and CEO of Autology Data Management Group, Past Chair of the Aftermarket Content Professionals Network (ACPN), and proud recipient of the 2025 Women In Auto Care Lifetime Achievement Award, Courtney blends deep industry expertise with an infectious enthusiasm for a thriving aftermarket.