Courtney Pedler

Courtney Pedler fell in love with the automotive aftermarket more than 35 years ago, starting behind the counter at auto parts stores and WDs before discovering her true calling—aftermarket content and data. For the past 25 years, she’s devoted her career to making parts information smarter, cleaner, and easier to use, believing that great data drives great business and keeps us all out of trouble. As founder and CEO of Autology Data Management Group and Chair of the Automotive Content Professionals Network (ACPN), Courtney blends deep industry expertise with an infectious enthusiasm for a thriving aftermarket. Whether she’s wrangling product data files or championing industry standards for content, she brings the same dedication, curiosity, and caffeine-fueled energy that sparked her passion on day one.