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IMR, Inc.

808 Quail Ridge Dr
Westmont, IL 60559
800-654-1079
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Founded in 1975, IMR conducts syndicated and proprietary market research studies that focus on the automotive industry including the automotive aftermarket, heavy duty and fleet segments. IMR’s research portfolio and service offerings provide a wide range of strategic and tactical solutions that provide insight into your most pressing questions. With a focus on industry trends, DIY/DIFM consumer parts and service purchasing behavior, repair shop purchasing behavior, channel trends and many other important metrics, IMR’s research provides insight into your market that can bring you closer to your customers, distribution channels and market opportunities.

Press Releases

IMR Inc. has released its latest insights on the effects of supply chain disruption on independent shops.
Oct. 6, 2021
IMR Inc., the industry’s leading full-service automotive market research firm has recently hired Barlo Hardin as senior research analyst.
Dec. 16, 2020
More than 90 percent of independent shops report a decrease in revenue
Dec. 10, 2020
The data suggests that 68.0 percent of shops plan to increase purchase of private label/store brand parts over the next year.
Sept. 9, 2020
The tracking study produces weekly results on vehicle maintenance and repair, as well as other behaviors, attitudes, and sentiments.
Aug. 19, 2020
Data forecasts that 45.8 percent of drivers intend to have delayed maintenance completed within the next two months.
June 25, 2020
Independent repair shops report staying up to date with diagnostic advancements as a top challenge in the new year.
Feb. 11, 2020
The research shows that 87 percent of technicians actively use a cell phone for work in the bay.
Jan. 7, 2020
IMR, an automotive research company, released its latest findings on independent repair shops and their competitors.
Aug. 28, 2018
"...We are now measuring automotive repairs that consumers are consciously not performing,” said Bill Thompson, president and CEO of IMR Inc.
Oct. 14, 2016

News

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Auto Repair Shop
The research shows a 5.3 percent decrease in the past decade in consumers choosing dealership service centers.
Jan. 11, 2024
IMR surveyed independent automotive repair shops to gain insight on the challenges they expected to face in 2023.
May 22, 2023
This year’s survey results showed that 40.8 percent of shops said that their first call supplier carried mostly private label parts with only a few national branded parts options...
Sept. 28, 2022
IMR Inc. released its latest report after interviewing 1,000 repair shops across the U.S.
July 22, 2021

Articles

IMR interviewed 1,000 independent repair shops to gather insight on their service exposure to BEV and HEV.
April 3, 2024
IMR surveyed 500 independent repair shops to see what challenges they expect to face in 2024.
Feb. 5, 2024
Photo from Malte Luk on Pexels
automotive technician
IMR surveyed 500 independent repair shops across the country to understand what they see as their biggest challenges for 2022 as well as any future challenges they see.
April 26, 2022

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