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Specialty Equipment Market Association (SEMA)

1575 S. Valley Vista Dr
Diamond Bar, CA 91765
United States
909-610-2030
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More Info on Specialty Equipment Market Association (SEMA)

Photo courtesy of SEMA
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A love for cars, trucks and SUVs is the motivating force behind the Specialty Equipment Market Association (SEMA). This trade association consists of a diverse group of manufacturers, distributors, retailers, publishing companies, auto restorers, street-rod builders, restylers, car clubs, race teams and more.

SEMA members make, buy, sell and use all kinds of specialty parts and accessories to make vehicles more attractive, more unique, more convenient, faster, safer, more fun and even like-new again.

Press Releases

SEMA Show logo
Attendees can choose from more than 70 sessions in 14 tracks that will take immediate returns to the next level.
Aug. 19, 2022
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Awards of up to $5,000 are available to qualified individuals.
Jan. 6, 2021
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2020 SEMA Person of the Year, Gen-III Innovator of the Year, and Manufacturer of the Year were awarded through a special online celebration.
Nov. 6, 2020
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The winners, which are selected from more than 2,200 products in the SEMA360 New Products Showcase, represent the most innovative and cutting-edge automotive aftermarket products...
Nov. 3, 2020
California Governor Gavin Newsom issued an Executive Order instructing CARB to draft regulations requiring that all new cars and passenger trucks sold in the state be zero-emissions...
Sept. 28, 2020
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SEMA360 will take place November 2-6 to allow manufacturers and resellers in the specialty automotive segment to connect and conduct business.
Sept. 2, 2020
Photo courtesy of Specialty Equipment Market Association
California's Santa Ynez Valley Union High School is among the 10 schools that will participate in the 2019-2020 SEMA High School Vehicle Build Program.
The SEMA High School Vehicle Build Program is a project that reaches, inspires, and supports high school students to learn about the automotive aftermarket industry.
Jan. 15, 2020
SEMA's annual New Products Awards competition recognizes outstanding achievements in the development of products being introduced to the automotive specialty-equipment market ...
Oct. 31, 2017
However, the Copyright Office declined to provide the exemption to third parties who diagnose, repair or modify a vehicle on behalf of the vehicle owner.
Oct. 28, 2015
The SEMA Memorial Scholarship Fund has awarded $152,000 to 61 individuals this year.
Sept. 22, 2014

Blogs

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You may be shocked by what is on display.
Jan. 4, 2016
Elliot Maras
More aftermarket shops are discovering social media, Internet expert notes.
Oct. 30, 2013
Elliot Maras
This year's AAPEX and SEMA shows could set attendance records.
Oct. 23, 2013

Articles

AdobeStock
Car stopping in the rain
The standard would require automatic emergency breaking (AEB) and pedestrian AEB systems on new passenger cars and light trucks weighing up to 10,000 lbs.
June 15, 2023
Fact or fake
The SEMA Action Network launches a new tool, Fact vs. Fiction, to set automotive news and laws straight.
April 8, 2022
Market outlook concept image in blue
The auto sector continues to be strained by supply chain disruptions, but spending on parts and accessories rose 5.6 percent.
March 7, 2022
Elliot Maras
Innovations in vehicle technology and tool/equipment technology challenge the aftermarket like never before.
Dec. 4, 2013
Elliot Maras
Many market trends are driving new products in today's aftermarket.
Oct. 3, 2013

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Additional content from Specialty Equipment Market Association (SEMA)

An overview of some of the outdoor booths at SEMA.
The AAPEX and SEMA Shows wrapped up during the first week of November in Las Vegas.
Nov. 11, 2021
Outside of the large conventions centers, there are outdoor company booths, a drive track and many custom cars and trucks.
The SEMA Show 2017 was held Oct. 30 to Nov. 2 in Las Vegas.
Dec. 14, 2017
The annual trade show for the automotive accessories market is set for Tuesday through Friday, November 4-7, in Las Vegas.
May 14, 2014
SEMA Action Network urges members to email lawmakers in support of the bill.
Jan. 23, 2014
Turnout reflects growing automotive industry, show organizers claim.
Nov. 13, 2013
George Lathouris wins SEMA Person of the Year award.
Nov. 12, 2013
Winners announced during SEMA Show reception.
Nov. 10, 2013
Show attendees find new benefits in data management and access to high-tech tools.
Nov. 10, 2013
Ford Mustang, Scion FR-S, Ford F-Series and Jeep Wrangler named 2013 SEMA Award winners.
Nov. 6, 2013
Bartec to also present at TPMS education session.
Oct. 31, 2013
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Company expands booth to 3,000 square feet.
Oct. 31, 2013
Tool cuts seat belts and breaks windows.
Oct. 31, 2013
IQV12 Series cordless tools enable technicians to access narrow spaces faster and easier.
Oct. 31, 2013
Reception to highlight efforts to support education and honor donors.
Oct. 29, 2013
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Company to showcase wheel designs.
Oct. 29, 2013
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American Force Wheels showcases the company's popular and new wheel designs.
Oct. 28, 2013
Marketing seminar one of 50 free sessions at SEMA.
Oct. 25, 2013
Show to cover more than 1 million square feet.
Oct. 24, 2013
Manufacturing expert brings OEM perspective to panel.
Oct. 24, 2013
Seminars to be Nov. 4 to 7 in Las Vegas.
Sept. 26, 2013
SEMA show to include more than 90 education seminars.
Sept. 25, 2013
Press conferences are open to credentialed media attendees.
Sept. 9, 2013
Awards recognize the industry's top trend-setting vehicles and the accessories that make them cool.
Aug. 29, 2013
Show organizers offer special sessions for buyers and exhibitors.
Aug. 9, 2013
The SEMA Education Institute (SEI) will host a webinar on August 1 to provide an overview of the Affordable Care Act, including recent changes to key deadlines for its implementation...
July 26, 2013
Supreme Court ruling holds challenges did not demonstrate direct injury from E15 sales.
July 3, 2013
Lawmakers' recognition reaps continued acknowledgement of historic and classic cars.
June 25, 2013
Automotive specialty equipment sales increase for third straight year.
June 24, 2013
Members of the Antique Automobile Club of America circled the U.S. Capitol in their vintage automobiles.
June 20, 2013
SEMA joins motorcycle enthusiasts and antique auto enthusiasts to oppose ethanol.
June 20, 2013
Law required fuel to contain 9 to 10 percent ethanol.
June 10, 2013
SEMA urges members to contact lawmakers in support of the law.
May 29, 2013
SEMA Garage now open for business.
May 9, 2013
SEMA Show expects 1,969 exhibitors to participate in 2013 priority booth selection process.
April 23, 2013
SEMA show to be Nov. 5 to 8 in Las Vegas.
March 21, 2013
Top scholarship increases to $5,000.
Jan. 4, 2013
Educator passes away following battle with cancer.
Nov. 26, 2012
The SEMA show at the Las Vegas Convention Center drew thousands of car aficianadoes.
Tens of thousands converge on the Las Vegas Convention Center for SEMA 2012.
Nov. 20, 2012
IMIS to be consolidated with Performance Racing Industry Trade Show.
Nov. 20, 2012
Challenges include rising vehicle complexity, shrinking accident rates, parts procurement changes.
Nov. 8, 2012
Integrity Test Drive By John B 10818255
Integrity Test Drive performs complete vehicle inspection in minutes.
Oct. 23, 2012
Attendance to be limited to 250.
Oct. 16, 2012
SEMA is seeking nominations to recognize a young individual from the industry who is making breakthroughs in the areas of new products, has new approaches to business or is setting...
Sept. 27, 2012
Automotive experts are speculating on what the top vehicle models will be at the upcoming SEMA Show
Sept. 26, 2012
Tom Marx will present "Power Branding" on Monday, Oct. 29, 2012 from 9:30 a.m. to 10:30 a.m. and "The Truth About Sales & Marketing: Who Works for Whom?" on the same day from ...
Sept. 19, 2012
Vehicle to be unveiled at 2012 SEMA Show then auction off to raise funds for SEMA Scholarship Fund.
Aug. 23, 2012
Floor plan features nearly 2,000 exhibitors
July 5, 2012
Priority space selection begins at the end of May.
May 11, 2012
2012 Inductees are Nick Arias Jr., Bill France Sr., Mark Heffington, and Bob Larivee Sr.
May 9, 2012
Annual gathering recognizes new SEMA Hall of Fame and Board members.
April 26, 2012
SEMA plans to maintain hardcore racing identity and heritage of PRI Trade Show and PRI Magazine.
March 20, 2012