Centric Parts Debuts sales training tools

March 22, 2015
Centric’s newest educational tools include unparalleled online and print resources designed to provide expert-level information about brake systems, the brake manufacturing process, brake theory and technical issues.

Centric Parts, a manufacturer and supplier of aftermarket brake and chassis components for domestic and import vehicles in every driving condition, announced a significant expansion of its training program. Centric’s newest educational tools include unparalleled online and print resources designed to provide expert-level information about brake systems, the brake manufacturing process, brake theory and technical issues as well as an in-depth look at Centric’s growing product range with installation tips, features and benefits and product decision trees.

Sales people and technicians throughout the Centric and StopTech distribution chain will have access to the program, which provides comprehensive brake systems knowledge through unsurpassed technical instruction in manufacturing materials and processes, brake system theory and terminology, and common brake myths and installation tips to prevent comebacks and rework.

The flexible and customizable Centric training program allows Centric and StopTech distributors, dealers, salespeople and technicians to conveniently train nationwide via easy-to-use and entertaining online modules or through clinics that utilize an in-depth 48-page printed training book that features unmatched documentation of brake manufacturing, testing and technical issues, as well as the most complete brake system glossary offered anywhere.

“Clear, consistent and comprehensive brake system knowledge is our goal,” stated Centric president and CEO Dan Lelchuk, “The best way to serve our end users is to educate sales people and technicians about the entire brake system – to create brake systems experts who truly understand their needs and know which products are best for their unique situation.”

“We know what a difference our dealers, distributors, wholesalers, counterpeople and techs make in representing our products to our customers,” said Mark Cornwell, vice president of performance sales and marketing at Centric Parts. “An educated customer can clearly see what sets Centric and StopTech apart, helping them make an informed decision for all of their braking needs.”

The in-depth training covers:

  • Technical Knowledge - Common Brake Myths, Brake Terminology and Installation Tips
  • Research & Development - Tracking, Cataloging, Engineering, Manufacturing and Testing
  • Product Features/Benefits - Friction, Rotors/Drums, Calipers, Hydraulics, Hubs, Bearings, Seals, Suspension & Steering
  • Centric Programs – Medium Duty, Fleet Performance, StopTech High Performance and Racing
  • Decision Tree - Best product mix for any given vehicle and driver profile

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