Automotive aftermarket retailer finds value in AAPEX seminar on mobile marketing

    Nov. 2, 2012
    Aftermarket retailer keen to learn more about rising mobile channel, but frustrated by his efforts to date.
    Jeff Rands of Interstate Batteries of Las Vegas thinks mobile media will play a bigger role in business-to-consumer marketing.
    Jeff Rands of Interstate Batteries of Las Vegas thinks mobile media will play a bigger role in business-to-consumer marketing.

    Jeff Rands, Interstate Batteries of Las Vegas, believes mobile marketing will play a bigger role in the automotive aftermarket industry's future after attending a seminar on business-to-consumer mobile marketing during the Automotive Aftermarket Products Expo (AAPEX) at the Sands Expo Center in Las Vegas. Interviewed by Elliot Maras, editor of Professional Tool & Equipment News, Rands feels it is hard to measure the fruits of his efforts in mobile marketing. To listen to the interview,click the link below.

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