Using ASE Certification as an ROI Tool

In this Motor Age interview with Tony Molla, vice president of the National Institute for Automotive Service Excellence, he explains how to use ASE Certification as a means to boost business and get a real return on the investment made. Also, he discusses what shops can do to draw a sharper distinction between themselves and their dealership competitors. Moreover, Molla enlightens us on new opportunities and challenges shops face in the future.