CRC Industries, Inc. announces a new multi-year campaign partnership with automotive celebrity Jessi Combs to deliver the company’s message of “Powerful Chemistry.” A custom fabricator, TV show host, racing driver in multiple forms of motorsports, and land speed record holder, Jessi Combs is a widely known automotive personality and role model for women in the industry.
Combs, who has used CRC Brakleen Brake Parts Cleaner for years, says, “I trust the CRC brand and continue to use CRC automotive products because they deliver what they promise. I need to be able to depend on the products I use to stand up to the demands I put on my vehicles.”
Dori Ahart, marketing manager, CRC Automotive Division explains, “Engaging Combs as our spokesperson will bring excitement and energy to the perception of the CRC brand in the minds of our target audience. Jessi Combs is the real deal – a highly skilled woman who has achieved significant success and respect in a male-dominated industry. Her reputation and passion for everything automotive will help strengthen the core message behind CRC products – powerful chemistry and advanced technologies that help keep vehicle performance in top form.”
CRC plans to use Combs’ celebrity status to enhance the image of the brand in a number of ways. Combs will make appearances at venues on behalf of the company, and she will be featured in a new multi-media ad campaign in 2015.
According to Ahart, Combs will also endorse CRC’s popular fuel system additive, CRC 1-TANK POWER RENEW.
