“We’re excited to launch our catalog presenting the most extensive product offering ever in the company’s 95-year history. This edition is packed with the innovations Snap-on customers have depended on to make work easier since 1920,” says Yvette Morrison, vice president of marketing for Snap-on Tools. “We’ve implemented numerous enhancements to improve navigation within the catalog so technicians spend less time searching. We are looking forward to seeing the catalog in the hands of our franchisees and customers.”
Snap-on added 168 pages and over 2,200 product offerings from the previous version of the catalog. CAT1300 opens with tool storage, which provides customers with endless options for customization when purchasing new units or adding to their existing tool storage system. In addition, the new catalog index contains tool applications listed by Original Equipment Manufacturer for quick access to specialty tools. Finally, technician testimonials, from those who use the tools daily, highlight each product section, providing customer reviews of functionality, durability and reliability.
Snap-on will offer an app for downloading the catalog to tablet or smartphone as well as a digital version, available through the company’s website. The Snap-on product catalog is available in English, Spanish or French versions.
