Makita and Metal Mulisha's Brian Deegan extend partnership

June 7, 2012
Rallycross and new seasonal promotion are latest actions in growing partnership.

Brian Deegan, Metal Mulisha founder, thirteen-time X-Games medalist and full-time action sports icon, continues to extend his partnership with Makita Industrial Power Tools.

Makita, with its ongoing presence in racing and action sports both as a sponsor and as the power tool of choice in the pits, announced a new partnership with Deegan for the 2012 Global Rallycross Series. Makita launched a new promotion backed by Deegan that targets tool users with a compelling seasonal offer.

Makita is already the Official Power Tool for Brian Deegan as he pursues his fierce passion to win in motor sports racing including off road, freestyle motocross, and rally car.

"Our ongoing commitment to racing and the fans who love the sport is a natural for Makita," said Brent Withey, Director of Marketing, Makita. "Whether it's off road, freestyle motocross or supercross, all you have to do is look in the parking lot - it's all about lifted trucks with tool boxes in the back. That's our customer, the one with a tool in his hand all week and a hand on the throttle all weekend. For our growing legion of customers who follow action sports, Brian Deegan is an icon and a perfect complement to Makita's best-in-class power tools."

Deegan is no stranger to Rallycross - a sport he describes as "motocross with a roll cage" - as he took the gold medal in the 2011 Summer X-Games Rallycross event. The fast-paced sport clearly suits the multifaceted athlete's broad skill set, which spans a full range of action sports:

  • 13-Time X Games Medalist
  • 4-Time X Games Gold Medalist (3-Time Moto X Best Trick; 1-Time Rallycross)
  • 3-Time Lucas Oil Off Road Racing Series Champion, Pro Lite Unlimited & Pro 2 Unlimited
  • 2011 Driver of the Year, Lucas Oil Off Road Racing Series
  • 125 Supercross Race Winner
  • ESPY Award Nominee
  • ESPN Top 100 Athletes of Action Sports

"I can't wait to get back behind the wheel of my Rockstar Makita Ford Fiesta and show the fans what these cars can do," said Deegan. "Every jump and every corner, you're driving on the edge. You have to push your car to the limit every race in order to come out on top. It's nerve-wracking for the drivers, but that makes for some of the most exciting racing a fan could imagine and it's great to have a sponsor like Makita backing me up."

New Promotion Features Deegan

Deegan is backing Makita's latest promotion, which offers an opportunity for contractors to expand their tool boxes. Makita is offering a free 18V LXT Lithium-Ion "bare tool" with qualifying purchase of select 18V LXT Lithium-Ion Kits.

"Makita created the 18 volt lithium-ion category in 2005, and today we have over 50 tools powered by one 18 volt lithium-ion battery," said Withey. "This new 18V LXT Bare Tool Promotion is built for race fans and anyone else who's been waiting to add to their cordless tool line-up, and we're happy to have Brian Deegan as a part of it."

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