Editorial: Make a Movie: Turning Smartphone Footage into Customer Trust

Photos and short videos taken during digital vehicle inspections, diagnoses, and repairs do more than document the work—they build customer confidence and protect the shop.

Key Highlights

  • Use smartphone photos and videos during inspections to document vehicle conditions for personal reference and customer communication.
  • Share visual evidence with customers to improve transparency, build trust, and help them understand repair needs or issues.
  • Capture walk-around videos when vehicles are on lifts to highlight key points like belt routing, brake pad thickness, or potential problems.
  • Incorporate visual recordings as a standard practice to enhance customer service and reduce misunderstandings about repairs.

Since many of us own smartphones, taking still photos or video recordings is commonplace and easy (so easy, even I can do it).

During vehicle inspection or diagnosis—during a repair or after a repair is done—many techs take snapshots for their own use to remind them of a belt routing, evidence of a missing bolt, evidence of a rotted subframe that prevents a simple control arm replacement, etc. Consider taking shots or videos you can send to the customer. Many shops and dealerships are doing just that. For instance, when a vehicle is on a lift during an oil change, do a simple walk-around, perhaps verbally noting that the belly looks clean, the exhaust looks great (or has a problem), and brake pad thickness (which is good or needs replacement). You get the drift. It gives the customer—who has never seen a glimpse of the underside—an eye-opener regarding the condition, whether good or bad.

People like watching videos. When everything looks great, this puts the customer at ease and hopefully results in a warm and fuzzy feeling. When things are bad and require service, customers gain a better understanding as opposed to simply being told that certain work needs to be done.

The idea of taking photos or videos isn't new, but in addition to recording for your own reference, consider a steady practice of making these visual and audio-visual recordings specifically for the customer.

 

We Want Your Input

The editorial staff at Motor Age strives to provide valuable tech information that actually helps you do your job. We're dedicated to that goal, and we strive to be more than “just another magazine” that offers bathroom-break reading. This isn't marketing hype—we're serious about providing the best useful information to help our readers understand a variety of systems, perform a task properly, and maximize shop profits.

Toward that end, we honestly want your input. If you want certain topics covered, let us know. From info that helps newbie techs learn the basics to advanced technicians who want more information, we're here to do just that. By “advanced,” we don't limit that to only focusing on computer diagnostics. Add to that helpful info regarding hands-on, wrench-in-hand service procedures involving engines, transmissions, braking systems, steering and suspension, and everything in between.

We listen to readers. You're the folks in the trenches. It's common for skilled technicians to develop tricks and tips involving certain repairs. Let's share those ideas with the entire readership. Some readers have developed successful ways to deal with the occasional problem customer—those who are rude, demanding, irresponsible, or irrational. We'd love to hear your stories and the ways you've developed to cope.

Give us your feedback. We're listening.

About the Author

Mike Mavrigian

Motor Age Editor

Mike Mavrigian has written thousands of automotive technical magazine articles involving a variety of  specialties, from engine building to wheel alignment, and has authored more than a dozen books that crisscross the automotive spectrum. Mike operates Birchwood Automotive, an Ohio shop that builds custom engines and performs vintage vehicle restorations. The shop also features a professional photo studio to document projects and to create images for articles and books.

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