Automechanika Shanghai sectors growing with new, enlarged exhibitors

Sept. 28, 2015
Asia’s largest trade fair for automotive parts, accessories, equipment and services, Automechanika Shanghai, will move to its largest venue and exhibition space to date for the Dec. 2-5, 2015 show.

Asia’s largest trade fair for automotive parts, accessories, equipment and services, Automechanika Shanghai, will move to its largest venue and exhibition space to date for the Dec. 2-5, 2015 show.

The new location, National Exhibition and Convention Center, Puxi, Shanghai, is an expanded space optimizing 280,000 sqm, which is an increase of 27 percent from the previous year.

The additional space will also house increased capacity for the approximate 5,300 worldwide exhibitors, a boost of 8 percent from 2014. With 90 percent of space already sold out, more brand names will be presenting the latest technologies in the major automotive sectors and new products and services will be launched during this year’s show.

The influence of Automechanika Shanghai continues to expand annually with many newcomers joining repeat exhibitors opting to expand their exhibition space to reach a broader market. Also, as China has become the manufacturing epicentre of an extremely fast growing automotive market, more companies worldwide are eager to explore the automotive sectors and the possibilities available to them. The exhibition space of the International Hall has therefore expanded by a record-breaking 30 percent.

Making use of the largest portion of exhibition space among sectors, the Parts & Components hall will include additional new leading exhibitors this year, including: Aisin Seiki, Bilstein, DENSO, Du Pont, Magneti Marelli, NGK and Sofima. Companies returning this year include: AE, Asia-Pacific, BAAM, Bosch, Brembo, Chery, CCAG, CNIGC, Continental Automotive, ContiTech, Cummins, Dana, Delphi, FAWER, Federal Mogul, Hella, Mahle, Mann+Hummel, NTN-SNR, Osram, SAIC, Schaeffler, SUMEC, TRW, Valeo, VIE, Wanxiang, Weichai and ZF.

One of the Automechanika Shanghai exhibitors, Tenneco, is a
leading manufacturer serving well-known OEM and aftermarket distributors and retailers worldwide. Through participation in the show, they hope to further expand their customer base. Brian Lee, China Aftermarket General Manager, Tenneco, said “In an effort to build our brands, MONROE and WALKER, and make our name more visible, we’ve joined Automechanika Shanghai, which is well- developed and highly recognized within the industry. As this is the leading industry trade fair in the region, we will utilize this opportunity to show the world who we are and what we can offer. We believe this professional platform will help to expand our business, our goals and to increase the awareness of our presence in the market.”

Among many new attendees this year is Bilstein, an innovative shock-absorber specialist in Germany. The company will showcase their entire range of shock-absorber systems in the show. Michael Hsieh, Managing Director, ThyssenKrupp Bilstein GmbH, said, “Networking and establishing strong marketing opportunities with various industry players is of the utmost importance to us. Therefore, we’re participating for the first time to gain an advantage from the acclaimed strength of the Automechanika Shanghai platform, the considerable crowd it attracts and the opportunities provided to exhibitors. Connecting and communicating with more industry leaders in such an international environment allows us to inform a broader audience of our brand value and product strengths.”

Improved economic conditions among Chinese consumers has shifted the buying power towards more upscale vehicles and products. The quality of goods and maintenance is of greater importance and many shops and companies have enhanced their market to reflect this concept of higher expectations among consumers. Because of this shift in consumer needs, companies within the Repair & Maintenance sector realize Automechanika Shanghai is the perfect platform to demonstrate quality products and market their brand to a wide and knowledgeable audience.

Over 700 worldwide exhibitors from the Repair & Maintenance sector looking to capitalize on this shift in consumer spending will take part in the exhibition. More leading brands will be incorporated from local Repair and Maintenance hubs, including Guangdong, Hebei, Liaoning, Shandong and Yangtze River Delta in China.

Several companies within the Repair & Maintenance sector will be returning to the fair this year, including: Balance, Bantam, Beissbarth, Bosch, Bright, EAE, Friend, Guangli, Jingzhongjing, Jonnesway, Launch Tech, Lawrence, Newstar, Panasonic, R&H, RAV, Sankyo Reels, SUNSHINE, TAMP, TOJUST, WashTec, Xianghong, Technovector and Zonyi. New exhibitors will be joining as well, including Alight, SATA and Telwin.

One such newcomer, SATA, owned by Apex Tool Group, is one of the leading hand tool brands in China. SATA, which is China’s number one brand in the professional hand tool industry, deems an appearance at Automechanika Shanghai 2015 essential, said Jason Wei, Vice President of Apex Tool Group Asia and General Manager of SATA Tools (Shanghai) Ltd. Apex Tool Group, LLC announced it has closed the acquisition of China-based Shanghai Yecen Auto Technology Ltd. and Yecen’s product portfolio will help further expand SATA’s product lines in the Repair and Maintenance sector. Wei said, “This year, 200 sqm of exhibition space has been reserved for the first time at the exceptional platform of Automechanika Shanghai and we will be utilizing this space to showcase our latest and most prominent product developments and offerings. We can get all our local and overseas customers to gather together and in the process make more contacts and get the latest updates in the global market by seeing all the international and Chinese brands.”

Since 2011, the Accessories & Tuning sector of Automechanika Shanghai has had huge success, increasing by almost 500%. The high demand for car care and tuning related products within China’s automotive aftermarket has proven the strength of not only the Accessories & Tuning sector, but especially the Automechanika Shanghai show. To build on the ample success of the market, the Accessories & Tuning Key Brand Hall has been further amplified to attract and gather big companies from this sector. The significant jump in this sector’s participation in only five years confirms the high regard companies have for the Automechanika Shanghai show as an important channel for their business development, branding, networking and success.

Previously exhibiting companies continue to participate in the show and several new brands sign up annually to take part. New leading brands in the sector joining the show this year are: Dometic, Fandebao, LUHAO, NFA and WIMI-HEIBO. Returning brands include: Autoaid, Botny, BULLSONE, Candid, Carlas, CARORI, Chief, cnlight, Dingliang, Fangshuo, Foshan lighting, High-Tech, Ideal, Jiulong, Liqui Moly, Rowe, SONAX, STARWORKS, STRONA, Totron, Tuff Plus, U-DRIVE, YTH and Yunhan. Also, more high-end auto beauty care products names are joining the show for the first time.

One of the exhibitors utilizing the expanded Accessories & Tuning sector space is EUROLUB GmbH. In the field of car care products including lubricants, oils, and winter chemicals within the German market, EUROLUB GmbH is one of the foremost commercial enterprises. The company now ships their products to more than 30 countries and is looking to capture the Chinese market.

Jörg Voiges, Director Export, EUROLUB GmbH, said, “Automechanika Shanghai is the most international trade fair that puts all automotive industry sectors together in one show and with such a high international standard. We wish to help further educate the top automotive industry players by demonstrating and explaining our professional and well-developed car care products, OEM approved Lubricants and Coolants. We are also eager to maintain and expand our business contacts globally by participating in Automechanika Shanghai.”

In addition to expanded product lines within the Accessories & Tuning sector, there will also be an increase in Infotainment (Consumer Electronics). The unique position of Automechanika Shanghai offers a compelling gateway for the business development of imports and exports and the further expansion of infotainment- related brands, such as Dometic and NFA to emerge.

The tuning portion of the sector has also grown with companies from the two main tuning production hubs in China – Guangdong and Jiangsu. These Tuning LED and HID lighting companies include cnlight, Dingliang, Foshan lighting and U-DRIVE.

Automechanika Shanghai is one of 15 Automechanika fairs held in Africa, Asia, Europe and North, Central and South America. For further information about the Shanghai show, visit www.automechanika-shanghai.com.

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