Akebono wins best overall import aftermarket product from AIA

“Akebono’s EURO Ultra-Premium ceramic disc brake pad line provides automakers with unprecedented vehicle control and response rates, providing European automakers with the best application-specific braking solution for each vehicle,” said Ken Selinger, director, aftermarket sales and marketing, Akebono. “We are honored by this recognition by the Auto International Association and this award is a testament to Akebono’s continued focus on delivering the best braking solutions in the world.”

Introduced to the industry in 2005, Akebono’s award-winning EURO line was the first ceramic disc pad designed precisely to address performance-specific requirements of European vehicles, such as NVH, dust, and pedal pulsation. Since its inception in the market, more than 1.3 million units have been sold.

Akebono said its ceramic braking technology met the 2021 low-copper requirements under California and Washington restrictions 16 years ahead of regulations. The EURO line is designed for exclusive use on the following European vehicle applications: Audi, BMW, Fiat, Jaguar, Land Rover, Mercedes-Benz, MINI, Porsche, SAAB, VW and Volvo.

Akebono offers the most application-specific friction formulations in the market and are factory installed on over 270 models. Akebono’s ultra-premium ceramic brake pads are OE-engineered to enhance the model-specific performance demanded by each vehicle and are 100 percent made in the U.S.

Supporting free and fair trade since its 1981 founding, the AIA’s mission is to provide a bridge between the international automotive community and the North American aftermarket and to provide its members with the tools to successfully import to and export from North America. AIA is a segment of the Auto Care Association.

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