AAPEXedu marketing, sales and branding sessions to help attendees grow business

Oct. 7, 2014

The 2014 AAPEXedu is offering nine sessions that will focus exclusively on the latest marketing, sales and branding strategies to address attendees’ pain points and help them grow their businesses.

AAPEXedu sessions are free and start on Monday, Nov. 3, a day before the official start of the Automotive Aftermarket Products Expo (AAPEX).

The following sessions will cover how to plan for marketing and sales success, improve brand identity, harness social media to increase sales, turn a website into a money-maker, connect with millennials across the digital ecosystem and more:

• Ready, Blame, Fire! Myths and Misses in Marketing

• Brand Building for Your Future

• The Secret to Social Media Marketing Success

• How to Build an Online Marketing Machine

• Pushing Your Message All the Way Up

• Millennials: Future & Current Aftermarket Customers

• Marketing to Multicultural Customers

• Digital Marketing 101 for Medium and Small Aftermarket Businesses

• Selling the VALUE Nobody Can Compete With

Show attendees can register for AAPEX at www.aapexshow.com/register.

The 2014 AAPEXedu will offer nearly 50 sessions, including three new, customized conferences: the Service Professionals Program, sponsored by MAHLE Service Solutions, which will take place throughout AAPEX, the Recruiting and Retaining Program on Nov. 3, and the REMANedu Conference on Nov. 3. Steve Forbes, chairman and editor-in-chief of Forbes Media, will round out the AAPEXedu program with a keynote address, “The Next Four Years: Navigating the Economy for Business Growth and Success,” during the new, free general session on Wednesday, Nov. 5.

AAPEX is slated for Tuesday, Nov. 4 through Thursday, Nov. 6, at the Sands Expo Center in Las Vegas. It is expected to feature more than 2,400 exhibitors, 5,000 booths, nearly 50 AAPEXedu sessions and 39,000 targeted buyers. More than 130,000 automotive aftermarket professionals from nearly 125 countries are projected to be in Las Vegas during AAPEX.

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