Bosch reorganizes U.S. aftermarket resources, reaffirms commitment to customer needs

Jan. 1, 2020
Robert Bosch LLC  announced a reorganization of several of its Independent Aftermarket resources in the United States.
Robert Bosch LLC  announced a reorganization of several of its Independent Aftermarket resources in the United States. The highly-regarded Bosch Car Service Network, the Bosch Technical Training and Service organization, and both the Parts and Diagnostics/Wheel Service sales organizations will now all be aligned into a single structural unit in an effort to simplify sales and service in the independent aftermarket.

These changes are intended to more effectively support sales of Bosch products through WDs, jobbers, retailers, and repair shops. The announcement was made by  Bobby Bloom, Vice President, Independent Automotive Aftermarket for Bosch in the US.

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The new organization also includes the addition of Customer Marketing Services and E-Commerce/Digital Marketing functions. Bosch has built an industry-leading advantage in digital marketing, having developed and executed training apps for technicians, informative and educational social media campaigns, and generally bringing customer-specific sales processes to a mobile environment. Bloom states, “I’ve been fortunate enough to lead digital efforts with two global brands prior to joining Bosch and I think our digital team and strategy is second to none in this growing medium in the industry.”
”What is exciting about this new arrangement is our ability to utilize the best of our existing organization and add new talent from both inside and outside the industry. All of these efforts are focused on becoming an even better partner in the aftermarket by focusing our strategy on the trends that are occurring, as well as those yet to come. What counts is the execution of our carefully-developed strategy, and that can’t take place without the right people. I’m proud to be part of a team that is focused and committed to our customers,” adds Bloom.
“As vehicles become more and more complex, technicians, shop owners, and parts professionals have an increasing need for support at every level, including sales, training and marketing. So Bloom adds, “Our strategy  will allow us to fully leverage our leading-edge product innovation and deliver training to installers on critical technologies such as Gasoline Direct Injection.”
“Further,” adds Bloom, “We will have dedicated personnel for various channels of distribution within the aftermarket. This will allow our people to focus their efforts on the specific needs of the channel and level of distribution they service.”
“We constantly monitor the needs of our customers and our customers-to-be,” observes Bloom. “Smart business practices dictate that we continuously align our strategic goals with the needs of our customers.”
Bosch is a proud supporter of the Automotive Aftermarket Suppliers Association’s Know Your Parts® education and awareness campaign. This initiative promotes the importance of quality brand name aftermarket parts backed by full service suppliers, and its impact on delivering reliable products to today’s motorists. For more information visit:
The Bosch Group is a leading global supplier of technology and services. According to preliminary figures, more than 300,000 associates generated sales of $71.5 billion (51.4 billion euros) in the areas of automotive and industrial technology, consumer goods, and building technology in fiscal year 2011. The Bosch Group comprises Robert Bosch GmbH and its more than 350 subsidiaries and regional companies in some 60 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Bosch spent more than $5.5 billion (4 billion euros) for research and development in 2011, and applied for over 4,100 patents worldwide. With all its products and services, Bosch enhances the quality of life by providing solutions which are both innovative and beneficial.  
In the U.S., Canada and Mexico, the Bosch Group manufactures and markets automotive original equipment and aftermarket products, industrial drives and control technology, power tools, security and communication systems, packaging technology, thermotechnology, household appliances, solar energy, healthcare telemedicine and software innovations. Having established a regional presence in 1906, Bosch employs over 22,500 associates in more than 100 locations, with sales of $9.8 billion in fiscal year 2011, per preliminary figures.  
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