LAS VEGAS — Pro Form Products Ltd., a manufacturer of auto body specialty chemicals, introduces its line of professional auto body repair products in the United States under the Pro Form brand.
The company already has an exclusive licensing agreement with Armor All to develop, distribute, market and sell a complete line of auto body and fiberglass repair products for the United States and Canadian markets under the Armor All brand.
“We are very excited about the introduction of the Pro Form line into the United States and international market,” says a joint statement from Pro Form’s President Jerry West, Executive Vice President Jim Speck and Pro Form USA’s President David Machamer. “Our professional products include clears, primers, body fillers, adhesives and sealers. It is a complete line of repair products for the body shop professional. This, coupled with the introduction of the Armor All line of consumer auto body repair products last year, greatly expands our company’s market.”
Additionally, the new dispenser systems eliminates waste and saves costs, according to the company.
Armor All products have a long history of producing performance products for the automotive industry and the company says it believes its offerings will hold true to that. The auto body DIY business continues to grow, because the length of car ownership continues to grow as the U.S. economy slows. This trend increases all phases of DIY activity, including automotive DIYers and restoration enthusiasts with time on their hands.
“There is not a brand in the world more appropriate for a body repair line than the Armor All brand,” says Tom Swoboda, CEO of Ducker, Findlay, Swoboda and Associates, whose firm assisted Pro Form Products in obtaining the Armor All licensing agreement. “It fits perfectly.”
All of the products are displayed at 2009 AAPEX in booth 2855. For more information, visit www.proformproducts.com.
