Grover aimed to teach attendees how to elevate margins by 200 basis points, or 2 percent, through smarter pricing and expanding growth by 5 percent per year through a series of small, low-risk acquisitions. He also discussed using a one-page strategic plan to devise a compelling ‘big hairy audacious goal’ and to communicate the plan to employees to help them see their roles clearly and to buy into the company's plans.

“These sessions are sponsored by AWDA (Automotive Warehouse Distributors Association), but the messages are somewhat universal for all of the channel members – the various wholesale distributors and manufacturers – at AAPEX,” Grover says of his presentation’s intended audience. “I enjoy reaching the "C-level" executives but also touching the mid-level managers and sales executives at these companies.”