The Hot Rod Power Tour in Norwalk, Ohio, was the latest stop for FRAM Filtration’s mobile education unit, which is crisscrossing the nation with stops at major auto enthusiast events in Ohio, North Carolina, Minnesota, Michigan and more. The 11-stop tour culminates at the NOPI Nationals in Commerce, Ga., in September.
FRAM’s mobile education unit includes a sprinter van and 24-foot mobile trailer. It traveled more than 10,000 miles during its inaugural tour in 2013, visiting training centers, retail locations and popular auto enthusiast events. The mobile unit focuses on consumer education and presents the correct way to choose an oil or air filter and how to take good care of vehicles.
“The FRAM mobile unit and summer tour is an important, personal way for us to connect with FRAM’s core consumers,” said Josh Gordon, marketing director for FRAM Filtration. “Whether we’re meeting with DIYers at a car enthusiast event, or working with shop owners, trainers or technicians in their natural environment, the interactive displays and flexible footprint give us the tools we need to communicate in new and entertaining ways.”
Celebrating its 20th anniversary in 2014, the Hot Rod Power Tour features more than 4,500 cars traveling across seven states from the Charlotte Motor Speedway to Wisconsin Dells, Wis. Some 75,000 spectators are expected.
In addition to the Hot Rod Power Tour, the FRAM mobile education unit will participate in Car Craft Street Machine Nationals, Car Craft Summer Nationals, the Woodward Dream Cruse and the NOPI Nationals.
Video screens and interactive air and oil filter displays make the mobile education unit a valuable training tool. FRAM’s hands-on air filter display illustrates how an air filter helps eliminate dirt and dust particles from a vehicle’s airflow, and the FRAM oil filter display uses fiber optics to trace the path of oil through an engine and filter. Each display also features cutaway examples of FRAM’s oil and air filters. The exterior design for the mobile education unit displays FRAM, Prestone and Autolite branding, offering consumers a comprehensive look at automotive care.
To follow the FRAM mobile education tour on the road, or for more information on FRAM mobile unit appearances, visit FRAM on Facebook at facebook.com/framfiltration and follow FRAM on Twitter at @FRAM_Filters.
