Fall Car Care Month in October is right around the corner and it’s not too soon to think about ways to leverage the Car Care Council’s national consumer education campaign to help drive business to your repair shop, says the council.
“Supporting Fall Car Care Month doesn’t have to take a lot of time,” says Rich White, executive director, Car Care Council. “Five minutes is all it takes to remind your customers of the safety and economic benefits of auto care.”
The non-profit Car Care Council suggests five quick and easy ways to leverage Fall Car Care Month in under five minutes:
1. Tailor your company’s on-hold message and download a free Fall Car Care Month banner to add to your shop’s website by visiting http://www.carcare.org/industry-participants/web-banners/.
2. Suggest your customers sign up for the council’s free customized service schedule and e-mail service at http://www.carcare.org/car-care-service-schedules/custom-service-schedule/.
3. Send your customers to www.carcare.org/car-care-guide to view the free digital Car Care Guide, available in English and Spanish, and order a free printed copy for their glove compartment.
4. Link to useful car care tips from your website at http://www.carcare.org/car-care-resource/car-care-tips/ or print them and leave them out for customers to read while they are waiting for service to be performed.
5. Hang Fall Car Care Month signs. Create your own or download Fall Car Care Month poster artwork at http://www.carcare.org/industry-tool-box/car-care-month-posters/.
Repair shops that can devote more time to leverage the benefits of Fall Car Care Month may consider offering free vehicle inspections or hosting a community car care event, checking components on customers’ vehicles that typically get overlooked, including tires, air filters, lubricants and fluids, belts and hoses, battery cables and lights, the council notes.
“Offering free vehicle inspections and hosting community car care events are time well spent, giving you a chance to educate consumers on how much of their vehicle’s maintenance is going unchecked and helping to drive traffic to your business,” White says.
The Car Care Council is the source of information for the “Be Car Care Aware” consumer education campaign promoting the benefits of regular vehicle care, maintenance and repair to consumers. For the latest car care news, visit the council’s online media room at http://media.carcare.org. To order a free copy of the popular Car Care Guide, visit the council’s consumer education website at www.carcare.org.
