Carlisle & Company—a leading source of support and solutions for vehicle manufacturers—recently conducted a survey, in conjunction with MOTOR, of independent repair facilities (IRFs) to better understand what drives parts purchasing behaviors and decision-making, specifically in regards to original equipment manufacturer (OEM) parts. To detail these findings and help these manufacturers leverage these tendencies, Carlisle and MOTOR have released a new white paper, Selling OE Genuine Parts into the IRF Channel.
The report analyzes a wide scope of factors, as revealed by the survey, that contribute to purchasing behaviors, including the perceptions, expectations and preferences of OEM parts. It also reveals purchasing method preferences and offers suggestions on what OEMs can do to attract more customers.
“Nearly 1,200 MOTOR Magazine subscribers completed the survey,” says Jeff Nosek, MOTOR’s Executive Vice President, Revenue. “Their input will go a long way in providing guidance to the automakers that will ultimately benefit independent repair shops and their customers.”
“MOTOR’s past dialog with OEM partners has centered around improving OEM part sales in the aftermarket,” comments Andre Letourneau, MOTOR Director of Data Strategy & OEM Strategic Relations. “That said, I am excited to share the Carlisle & Company part study and survey with OEM colleagues and explore future possibilities.”
Carlisle has already taken steps to get those benefits rolling, according to Harry Hollenberg, Managing Director at Carlisle & Company. “We recently shared the results of the survey with 13 automotive OEMs to help them improve their OE parts offering to their IRF customers.”
MOTOR Information Systems, a Hearst company, is one of the world’s premier suppliers of automotive data and since 1903, has provided accurate, thorough and timely information. For more information, please visit motor.com.
About Carlisle & Company
Carlisle is the preferred provider of strategic guidance and tactical solutions for the world’s leading motor vehicle brands. Our work is global in nature and spans all aspects of vehicle aftersales.