The Automotive Training Institute’s (ATI) 16th annual SuperConference took place on March 20- 23 in San Antonio, Texas at the JW Marriott San Antonio Hill Country Resort. Over 600 shop owner members, their employees and family, and event sponsors converged on the luxury resort for four days of engaging activities, including discovering new strategies, networking with peers, touring the area, fundraising and celebrating successes.
The speaker line-up, which was a closely guarded secret up until moments before their presentations, featured the following personalities and topics:
- Mark Schulman, Drummer to the Stars – Currently on Pink’s World Tour
Hacking the Rockstar Attitude
- Chris “Chubby” Frederick, CEO, ATI
Preparing for the Next Five Years
- Don Rheem, CEO, E3 Solutions
Accelerate Engagement and Put the Brakes on Turnover
- Andrew Neitlich, Director of the Center for Executive Coaching
3 Goals and 90 Minutes to Excellence
- Mike Michalowicz, Bestselling author of Profit First, Surge, The Pumpkin Plan, Profit First, and his newest release Clockwork.
- Chris Fix, “The world’s largest DIY YouTuber”
Using Social Media to Turn Followers into Customers
- Bryan Dodge, CEO, Dodge Development
How Successful Businesses Think and Grow
Attendees had this to say:
“Super Conference was incredible! Getting to bond with our 20 group at a deeper level was invaluable. The venue was perfect! The ATI team were on point and there for us! The breakout sessions were like words for our souls! We feel like new dogs now, we have new goals, dreams, and vision for our business and for our lives!” said Kim Smith, Owner of Port Clinton Auto Repair, Port Clinton, Ohio
Michelle Long, Co-owner of Long’s Car Care Center, Woodinville, Washington added “This was our 9th Super Conference. I have enjoyed them all.... otherwise we wouldn't keep coming...but this one was over the top. Having owners do Round Tables was a great addition. The addition of entertainment in the awards ceremony was the best thing ever (whoever came up with that idea deserves a raise.) The amount of work that goes into putting this on baffles me. Thank YOU! It was an amazing conference! I am so proud to be part of the ATI Family! Can hardly wait for next year!”
The conference was also an opportunity to recognize top shops in the country. This year’s ATI Top Shop award went to Eddie and Trish Cleveland of Rob'e Mans Automotive Service in Birmingham, Alabama.
SuperConference is held in a different location each year and chooses a local charity for its fundraiser accordingly. This year’s charity was Soldiers’ Angels – a San Antonio based organization that provides aid to over 360,000 service members, veterans, wounded heroes, and military families. Conference attendees participated in fundraising activities and donated money and supplies. Donation totals are still being tabulated and will be announced in a release in the next couple of weeks.
The next SuperConference will be held in Carlsbad, CA in March of 2020. For more information about this year’s event, click here.