“We know our customers immediately recognize the red can of CRC BRAKLEEN,” said Louis Fresta, vice president of sales and marketing for CRC. “Red has identified our original brake cleaner since 1971, and it’s still our strongest formula. Red is iconic for BRAKLEEN, the CRC brand, and our core automotive maintenance products, and that won’t change. But state regulations have changed and will continue to change. CRC is committed to helping our customers stay compliant while maximizing product performance. So, we’ve simplified our packaging to make product selection as easy as possible: BRAKLEEN in red packaging is chlorinated, while BRAKLEEN in green packaging is non-chlorinated.”
While the original, best-selling CRC BRAKLEEN formula may be used in all states excluding California and New Jersey, some facilities restrict the use of chlorinated solvents. Non-chlorinated brake cleaners contain VOCs to replace some of the cleaning power lost when switching to non-chlorinated formulas. However, individual states have set varying limits on the use of VOCs. Consequently, CRC offers BRAKLEEN in eight formulas including regular and PRO SERIES versions of Non-Chlorinated – High VOC, Non-Chlorinated – Low VOC, Non-Chlorinated – Less than 10% VOC, and Non-Chlorinated – Ultra Low VOC formulas. This wide array of choices allows consumers and professionals to access the strongest possible brake parts cleaner while remaining compliant with local regulations. Retailers and distributors who carry both the chlorinated and non-chlorinated formulas are assured that they will have the right brake cleaner for the needs of all of their customers.
CRC BRAKLEEN has been the market leader since 1971, and CRC continues to innovate the brand. In 2018, CRC introduced the BRAKLEEN PRO SERIES line, packaged in professional-size cans containing more ounces and featuring enhanced formulas to improve cleaning power. The PRO SERIES cans utilize a PowerJet® nozzle to help blast grime and grease off of brake parts surfaces. CRC BRAKLEEN formulas are available in a variety of packaging options including aerosol spray cans, jugs, pails and drums.
In addition to its CRC BRAKLEEN brake parts cleaners, CRC offers a complete line of brake maintenance products and other highly-specialized formulas for multiple service categories including engine, electrical system, fuel system, cooling system, transmission, and power steering.
About CRC
CRC Industries, Inc. (crcindustries.com) is the global leader in the production of specialty chemicals for the do-it-yourselfer and maintenance professional, serving the automotive, industrial, electrical, marine, heavy truck, hardware and aviation markets. CRC global trademarked brands include CRC®, K&W®, MaryKate®, SmartWasher®, Weld-Aid®, Action Can®, Kontakt Chemie®, Ambersil®, KF®, Q20®, Ados®, Auto-Kolon®, Kitten® and So Easy®.
