FCA US LLC selects OEC RepairLink for its mechanical parts marketing program

FCA is the ninth OEM that has incorporated OEC technology to offer competitive pricing programs through RepairLink to their mechanical repair shop customers. “With similar OEM programs, we have seen a significant lift in program/competitive parts sales year over year,” said Jon Palazzo, OEC Vice President & General Manager, Mechanical. “An OEM program also helps boost sales of non-program parts, as buyers will continue to use RepairLink to complete their orders.” Another benefit to the program is that it builds loyal RepairLink customers, which benefits all OEM dealers using RepairLink. “Shops coming to RepairLinkShop.com to order program parts notice that the OE part prices are comparable to aftermarket parts across the board, so they end up ordering more OE parts at the best available price,” Palazzo said. “The number of active shops using RepairLink has almost doubled across the US the past two years, and our dealer coverage has increased 45% within that same time period as shops continue to see more opportunities to buy OE through RepairLink.” OEC technology solutions address critical problems across the OE parts ecosystem. RepairLink is the preeminent, online mechanical OE parts ordering solution, providing the mechanical repair market with best-in-class data and parts program capabilities. RepairLink currently boasts seven OEM programs, including the new program for FCA US dealers. Over 30,000 shops across the U.S. access the RepairLink application each month. RepairLink for independent repair facilities, along with CollisionLink for body shops, creates the industry’s best solution suite to help dealers grow their wholesale parts business.