Farmington Hills, Mich. – Lumileds, a leading lighting solutions company for the automotive industry, has just introduced the Philips Lighting Specialist Program, designed to help shops bring better nighttime vision to their customers. The Philips Lighting Specialist Program incentivizes shops to sell consumers upgraded vehicle lighting and put more money in their own pockets.
Dave Illes, Lumileds Director of Sales & Marketing, North America Aftermarket, announced the program and noted, “Lumileds created the Philips Lighting Specialist Program to help deliver better lighting to consumers, while incentivizing shops to offer upgrade solutions to their customers. Lighting service is one of the most underperformed aspects of vehicle maintenance, yet it is one of the easiest ways to improve driver safety.”
Shops that participate in the Philips Lighting Specialist Program receive a full range of sales and marketing materials designed to help sell customers on the benefits of upgrade lighting. The program merchandising kit includes a countermat, poster, window cling decal, and rebates easel with tear-off mail-in rebate coupons.
Shops participating in the Philips Lighting Specialist Program will also have their shop listed on the Philips automotive lighting store locater and will be identified as a Philips Lighting Specialist Shop.
About Lumileds
For automotive, mobile, IoT and illumination companies who require innovative lighting solutions, Lumileds is a global leader employing more than 9,000 team members operating in over 65 countries. Lumileds partners with its customers to push the boundaries of light.
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