Informing customers about recalls can build trust

Sept. 2, 2016
Unreliable software updates can lead to unhappy customers, so build trust with customers by educating them on recall repairs.

Karen Cover, social media coordinator for the UBM Americas Automotive Group, wrote a blog, “Why shops should encourage recall repairs.”

The increasing number of automotive recalls are a safety threat to drivers. Dealerships, auto repair shops and counter professionals in the auto aftermarket need to inform customers about recalls that affect their vehicles.

And that is a growing task because automotive recalls increased 45 percent between 2014 and 2015. During the past five years, there have been 189 software recalls affecting more than 13 million vehicles. Of those, 141 presented a risk of crashing and 44 had a potential consequence of injury.

Click here to read more about software over the air (SOTA) updates and how they will impact the automotive aftermarket landscape.

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