Yokohama hits the trail as a sponsor of Easter Jeep Safari Week's 50th anniversary
YTC is the official 2016 sponsor for the 70-mile-long Day Canyon Point Trail on March 21, which features sweeping vistas, several shelf ledges, varied terrain and the notorious obstacle Broken Bill Hill. The challenging trail offers views of the Colorado River, Moab Rim and rock formations like the Puppet Show and the Lodges.
“Yokohama is known for producing some of the most innovative tires on the market, and I can’t think of a better way to showcase the GEOLANDAR A/T G015 than in Moab,” said Alan Holtschneider, YTC director of marketing.
According to the Red Rock 4-Wheelers (RR4W), the longstanding organization that runs Easter Jeep Safari Week, sponsoring a trail helps support initiatives that benefit the off-roading community.
Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.
Connect with Yokohama Tire Corporation:
www.facebook.com/yokohamatirecorp
www.youtube.com/user/yokohamamotorsports
www.instagram.com/yokohamatire
Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.
