In an effort to assist our members in bringing new and improved equipment and tools to the marketplace, The Equipment and Tool Institute (ETI) has launched a series of Market Research Projects. The current survey covers repair services. ETI will use this research to help all segments of the automotive industry provide aftermarket shops with better equipment and solutions.
ETI is surveying automotive repair facilities to learn what services are offered by shops and which of those services are performed by in-house technicians, outsourced technicians, or sending the vehicle to a different shop. We would also like to learn which services customers ask for that are currently being turned down, and why.
There will be a presentation on the findings of ETI’s Market Research Study at ToolTech 2016 in Monterey, California during the ETI Business Meeting on Monday, April 25, 2016.
If you are part of an automotive repair facility and are interested in participating in our survey, please go to the following link:
http://www.emartecgroup.com/auto/etipr.html
This survey can only be taken on-line.
Previous Market Research Studies have included Brand Recommendation, J2534 Reprogramming, J2534 Reprogramming Update, TPMS, Telematics, Collision Repair, A/C Service, Hybrid and Battery Service, and Information Access which are available for purchase on our website at www.etools.org.
If you have an idea for a future marketing Survey Project, please send an email to [email protected].
Founded in 1947, the Equipment and Tool Institute is a trade association of automotive tool and equipment manufacturers and technical information providers. ETI’s mission is to: Advance the vehicle service industry by providing technical data and open dialog between the manufacturers of transportation products, government regulators and the providers of tools, equipment and service information.
For more details about ETI programs and activities, contact Jessie Korosec, Marketing and Events Manager, Equipment and Tool Institute, 37899 12 Mile Rd, Suite 220, Farmington Hills, Michigan 48331. Phone: 248-656-5085; e-mail: [email protected].
