TRICO launches national Big Game campaign, sweepstakes

Jan. 18, 2016
Trico Products Corporation launched TRICO Big Game 2016, a national football-themed campaign to drive consumer demand for TRICO wiper blade products.

Trico Products Corporation, a global leader in wiper blade technology, launched TRICO® Big Game 2016, a national football-themed campaign to drive consumer demand for TRICO wiper blade products. 

The company’s campaign will feature a sweepstakes for a chance to win two tickets to the 2017 Super Bowl and one of 50 sets of TRICO Force® wiper blades. Accompanying social media and print advertisement initiatives will further promote the sweepstakes and campaign.

“Aligning ourselves with the excitement of the big game is a great way to expand our reach to a broader consumer audience,” said Dawn Gonzalez, brand manager at Trico. “This campaign aims to enhance awareness of our products among these consumers in an effort to boost demand at the retail/shop level.”

The campaign will feature a full-page print advertisement in this year’s USA TODAY Super Bowl Preview. The tabloid provides football fans with everything from a recap of the NFL playoff to the top story lines from the year, and will include features such as a game preview, position match-ups, and game predictions. It will be available 10 days prior to this year’s Super Bowl in all markets where USA Today is regularly sold. Additionally, the company will run Facebook advertisements and post regular, campaign-related content to their Facebook and Twitter channels in the weeks leading up to and after the Super Bowl.

Campaign advertisements and content will direct users to a landing page where they can enter the TRICO Big Game 2016 Sweepstakes. The last day to enter is February 27th. To learn more about the campaign or enter the sweepstakes, visit www.tricowipers.com/biggame.

For nearly 100 years, Trico has been one of the world’s largest manufacturers of wiper blade products and systems with major operations in Asia, Australia, North America, South America and Europe. For more information, contact Trico at (800) 388-7426 or visit www.tricoproducts.com.

Subscribe to Aftermarket Business World and receive articles like this every month….absolutely free. Click here.

Sponsored Recommendations

Snap-on Training: ADAS Level 2 - Component Testing

The second video for Snap-on's comprehensive overview of Advanced Driver Assistance Systems (ADAS), covering the fundamental concepts and functionalities essential for automotive...

Snap-on Training: Intro to ADAS

Snap-on's training video provides a comprehensive overview of Advanced Driver Assistance Systems (ADAS), covering the fundamental concepts and functionalities essential for automotive...

Snap-on Training: Guided Component Tests Level 2

The second video for Snap-on's comprehensive overview of Guided Component Tests, covering the fundamental concepts essential for diagnostic procedures.

Snap-on Training: Data Bus Testing and Diagnosis Part 1

Learn the basics of vehicle data buses and their diagnosis with Snap-on's Jason Gabrenas.

Voice Your Opinion!

To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!