Trico Products Corporation, a global leader in wiper blade technology, launched TRICO® Big Game 2016, a national football-themed campaign to drive consumer demand for TRICO wiper blade products.
The company’s campaign will feature a sweepstakes for a chance to win two tickets to the 2017 Super Bowl and one of 50 sets of TRICO Force® wiper blades. Accompanying social media and print advertisement initiatives will further promote the sweepstakes and campaign.
“Aligning ourselves with the excitement of the big game is a great way to expand our reach to a broader consumer audience,” said Dawn Gonzalez, brand manager at Trico. “This campaign aims to enhance awareness of our products among these consumers in an effort to boost demand at the retail/shop level.”
The campaign will feature a full-page print advertisement in this year’s USA TODAY Super Bowl Preview. The tabloid provides football fans with everything from a recap of the NFL playoff to the top story lines from the year, and will include features such as a game preview, position match-ups, and game predictions. It will be available 10 days prior to this year’s Super Bowl in all markets where USA Today is regularly sold. Additionally, the company will run Facebook advertisements and post regular, campaign-related content to their Facebook and Twitter channels in the weeks leading up to and after the Super Bowl.
Campaign advertisements and content will direct users to a landing page where they can enter the TRICO Big Game 2016 Sweepstakes. The last day to enter is February 27th. To learn more about the campaign or enter the sweepstakes, visit www.tricowipers.com/biggame.
For nearly 100 years, Trico has been one of the world’s largest manufacturers of wiper blade products and systems with major operations in Asia, Australia, North America, South America and Europe. For more information, contact Trico at (800) 388-7426 or visit www.tricoproducts.com.
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