The Red Kap Bottom Line Benefits video series offers real-world advice for business owners

Nov. 9, 2015
Red Kap launches the Red Kap Bottom Line Benefits Video Series to help automotive industry business owners increase profits.
Red Kap, the world’s largest automotive apparel manufacturer, launches the Red Kap Bottom Line Benefits Video Series to help automotive industry business owners increase profits. Engaging customers is key to business success, and Red Kap Bottom Line Benefits can help businesses get an edge over the competition.

“Over the years we have seen a direct connection between increased store sales and improvements to employee appearance. The return on this type of minimal investment is stellar and is an easy change for any business owner to make.”

-Greg Adler, CEO, 4 Wheel Parts

Impressions are formed in a matter of seconds, usually based on a person’s overall appearance. Make sure your shop is sending the right message to all existing and potential customers by outfitting them in Red Kap workwear. The Bottom Line Benefits Video Series uses with real-world garages to explain the advantages a professional uniform program provides.

The right uniform can:

·      Advertise Your Business: Sharp uniforms provide powerful, cost effective advertising inside and outside your shop. Red Kap’s leading-edge designs let potential customers know they’re dealing with the best of the best.

·      Improve Customer Perception: You only get one shot at making a great first impression. The way your counter staff and techs look can make all the difference. Red Kap’s high-performance fabrics keep a crisp, clean appearance all day long.

·      Lift Employee Morale: The more engaged your employees are, the higher your shop’s income is likely to be. Red Kap constantly gathers feedback from working pros so we can keep making our gear even better.

·      Enhance Employee Performance: You hire great people for a reason. So free them up to do their best work. Red Kap continues to raise the bar with products and features designed specifically for the unique needs of automotive pros. 

·      Establish Expertise: For decades, studies have consistently shown that men and women in uniform are perceived as strong authority figures. High-performance Red Kap workwear helps your team look and feel like the experts they are.

Improve your shop’s bottom line today by outfitting your crew in professional-grade Red Kap workwear. Find the comprehensive listing for Red Kap Distributors at http://www.redkapautomotive.com/Distributors.

ABOUT RED KAP
Red Kap manufactures comfortable, durable apparel for more than 16 million hardworking professionals and offers unmatched service to approximately 8,000 distributors. For over 90 years, the company has provided everything from work shirts and pants to jackets and coveralls for a variety of industries, like manufacturing, transportation and construction, while specializing in performance workwear for the automotive industry. Red Kap is a division of VF Imagewear, Inc., which is part of VF Corporation, the world’s largest apparel manufacturer. Visit redkapauto.com for more information.

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