Philips Automotive Commercial Lighting program offers added profitability for installers

Philips Automotive North America, a division of Royal Philips, offers a lighting program for WDs that provides a one-stop source for both commercial and retail packaged lighting products as well as point of sale tools to help service locations and retailers capture more sales for lighting products.

The Philips Commercial Lighting portfolio includes a complete offering of standard OE replacement lighting including a full range of headlight bulbs, halogen and incandescent sealed beam headlamps, and miniature bulbs for both interior and exterior vehicle applications. In addition, the program gives installers access to the highly profitable line of Philips upgrade headlighting, along with sales tools designed to help up-sell consumers to better lighting performance.

Philips backs up the lighting portfolio with point-of-sale tools that include commercial cabinets and headlight upgrade cabinets that installers can use to stock and sell standard replacement and upgrade lighting to their DIFM customers. The commercial program also includes a countertop headlighting display that retailers and service locations can customize with their own mix of upgrade headlight bulbs.

The Philips commercial program is built on the heritage of Philips Automotive, a leading innovator and supplier of automotive lighting and one of the industry’s most recognized brands. One out of every three vehicles on the road today uses a Philips brand light source, the company said.

For more information about Philips Commercial Lighting, visit: http://www.usa.philips.com/c-m-li/car-lights or call 1-800-257-6054.

Subscribe to Aftermarket Business World and receive articles like this every month….absolutely free. Click here.