More than 2,000 Federated members and customers were on hand at Richmond International Raceway (RIR) to watch the Federated Auto Parts 400 NASCAR Sprint Cup event, the last race to make the “Chase.” Prior to the race, they enjoyed a fun-filled day of hospitality activities, including the exclusive Federated Aftermarket Vendor Expo.
“We want to thank our vendors, Brembo, Dayco, Denso, East Penn, Federal-Mogul, Gates, Hastings, KYB, Standard Motor Products, Tenneco, USA Industries and Wix for pulling out all the stops and making this the best Federated 400 ever,” said J.R. Bishop, director of motorsports and event marketing for Federated. “Not only did they go over and above to make this an enjoyable event for all, but through the Aftermarket Expo, they were able to interact directly with our customers and share information about their products and services.
“We were extremely pleased with the innovative displays our vendors put together for this special event,” continued Bishop. “Their participation has transformed the Federated 400 Expo far beyond what we originally envisioned, making it truly an educational forum.”
The Federated Auto Parts 400 was televised nationally Sept. 6 on ABC-TV. Brad Keselowski captured the checkered flag, securing the number one seed for the “Chase” with his win.
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