FRAM today introduced the FRAM Pro Series product line, a set of specially designed oil filters that align oil filter selection with the specific oil – conventional, premium conventional and full synthetic – used most frequently by installers during oil changes.
FRAM launched the FRAM Pro Series at AAPEX 2013 in Las Vegas and is currently rolling out the product line to professional installers nationwide.
“When you look at the market trends, you see a clear distinction in the good, better and best categories of quality oil offered during oil change service jobs,” said Josh Gordon, director of marketing for FRAM Filtration. “FRAM Pro Series brings filtration back into that conversation around oil changes by providing professional installers with a first-of-its-kind product line that aligns the oil filter with the specific oil. We believe the FRAM Pro Series will be a major advantage in helping professional installers drive more business in the competitive environment we see today, as end consumers are making less frequent service visits.”
FRAM Pro Series features three filter choices for the professional installer. FRAM Pro Synthetic® is engineered for synthetic oil with long-life protection up to 15,000 miles. FRAM Pro Plus™ is designed as a trade-up filter aligned with synthetic blend and premium convention oils for extended change intervals up to 10,000 miles. FRAM Pro® provides a quality filter engineered for vehicles that use conventional oil with more regular change intervals of 3,000 to 5,000 miles.
“Your end consumer wants to know their car is being serviced by a quality product they can trust,” said Gordon. “FRAM Pro Series instills confidence in end users by helping them choose the filter that optimizes their engine oil.”
FRAM Pro Series launched with more than 126 available part numbers. A comprehensive portfolio of online and collateral tools made available to professional installers and technicians by FRAM supports the rollout of FRAM Pro Series.
For more information on FRAM Pro Series call 1-800-890-2075 or visit framproseries.com.
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