The “untapped market” of unperformed and underperformed automotive maintenance represents a significant 27 percent of the total aftermarket potential – but the larger concern is vehicle safety, according to the Automotive Aftermarket Suppliers Association (AASA)
AASA has reported the estimate of vehicle maintenance that annually goes unperformed or underperformed since 1978. Its recently released report, “Unperformed Maintenance,” is based on analysis of a broad spectrum of product groups, including regular maintenance, engine, undercar, cooling and air conditioning. The unperformed maintenance figure is reported in end consumer dollars spent, including parts and labor.
“In 2012, unperformed and underperformed maintenance in the U.S. totaled $66 billion,” said Paul McCarthy, AASA vice president of industry analysis, planning and member services. “Although unperformed maintenance declined by approximately $1 billion year-over-year, it remained near a record high.”
There is potential good news for future aftermarket growth, McCarthy explained. “Stronger economic growth and increased employment could reduce the cyclical component of unperformed maintenance, reducing the total and helping the industry continue to grow.”
However, there is still cause for concern, McCarthy noted. “The less good news, though, is that unperformed maintenance remains high,” he said. “Unperformed maintenance – and its consumer safety and vehicle longevity implications – will be an ongoing challenge for the aftermarket.”
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