Prestone Products Corporation selected TFI Envision, Inc. to develop its promotional, limited edition ‘retro’ antifreeze/coolant package and matching case as an exclusive offer to celebrate Walmart’s 50th Year Anniversary this November. The one time limited edition pallet and package label intended to impulse shoppers to pick up a gallon of the antifreeze/coolant.
TFI Envision reviewed the historical packaging of the Prestone® brand car products (originally sold in steel containers) and selected the product package design that was on shelf 50 years ago as a starting point, to align most closely and authentically with Walmart’s anniversary, and updated the graphics for the Prestone® 50/50 Prediluted Extended Life product formulation with today’s claims and yesterday’s look. A “Historical Edition Limited Time” graphic was also added to the product packaging to explain to consumers why it looks so nostalgic!
Prestone launched it’s formula in 1927, and for over 85 years has delivered premium antifreeze/coolant to help keep your vehicle running worry-free and has become the leading branded antifreeze.
For more information, visit www.prestone.com.
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