Beginning this week, the Motorist Assurance Program (MAP) will sponsor a period of Brake Safety Awareness for the sixth consecutive year. But this year, instead of covering just one week, the highly successful annual promotion will expand to the full month of August.
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During Brake Safety Awareness Month during all of August, more than 9,200 MAP Participating Facilities will offer inspections, educate vehicle owners regarding key undercar systems, provide complimentary automotive troubleshooting materials and answer consumers’ preventative maintenance questions. Consumers can look for a repair facility prominently displaying its “Motorist Assurance Program” decal near its entrance or customer waiting area, or they can find participating stores in a particular area by visiting the MAP website at www.motorist.org.
Each installment of Brake Safety Awareness Month has brought increased participation by consumers. During the 2010 event, an average facility performed repairs on more than 50 percent of the vehicles inspected.
A highlight of the 2012 Brake Safety Awareness Month is new Point of Sale promotional materials, including a poster which can be displayed in Participating Facilities and an information sheet titled “Brake Time” which helps to educate consumers on the benefits of a brake inspection.
“For very obvious reasons, it’s important to make sure your brake system is working correctly and that all system components still have plenty of service life to ensure trouble-free performance,” says MAP President Barry Soltz. “Many vehicles require service that the average person wouldn’t be able to detect from daily driving, making it even more critical to perform periodic safety inspections. Plus, it’s important to know what to look out for when it comes to brake
components and other undercar parts that periodically wear out.”
Throughout this event, MAP – the consumer outreach effort of the Automotive Maintenance and Repair Association (AMRA) and the nation’s leading consumer auto service non-profit organization – urges consumers to stop at any MAP participating repair shop for a brake and related undercar inspection. There’s no better way to ensure that a vehicle’s braking and other undercar systems are working properly before heading into the fall and winter driving seasons.
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