Mitchell's UltraMate 7 prints estimates in Spanish

Mitchell International's UltraMate 7 now can generate estimate printouts in Spanish — improving the collision repair experience for Spanish-speaking customers.

According to a 2007 study conducted by the U.S. Census Bureau, there are 35 million residents in the United States that speak Spanish in the home. In the southwestern states of California, Arizona, New Mexico and Texas alone, approximately one-in-five persons speak Spanish as their primary language. The prevalent use of the Spanish language can present challenges to many shop owners, insurance staff and independent appraisers who currently spend a great deal of time explaining estimates written in English to Spanish speaking customers — a process that UltraMate 7 is designed to improve.

Miguel Garcia, estimator for Hourglass Collision in Tulsa, Okla., who has a significant amount of experience with Spanish-speaking customers says, "This functionality will save me approximately 20 minutes per estimate, which is a pretty great deal of time considering the amount of estimates that come through Hourglass on a weekly basis. Now that I can provide a print out in Spanish, I don't have to go over the estimate line by line translating what each part and operation is."

UltraMate 7 now helps facilitate customer communication by offering all administrative headings and part names in Spanish. Provided as a free value-added option, the ability to generate print copies of Spanish language estimates helps further Mitchell's fundamental goal of improving cycle time and increasing customer satisfaction among the Spanish-speaking customer base.

"Many collision repair facilities and insurers across the U.S. have a large number of customers whose primary language is Spanish. To maintain a high level of customer satisfaction and business performance these facilities and insurance providers must be able to clearly and concisely communicate with their customers," says Jesse Herrera, senior vice president of marketing and product management for Mitchell International.

Customers can learn more about how to print out estimates in Spanish upon receiving their August updates by viewing the UltraMate 7 What's New document on Mitchell's Support Site at www.mitchell.com/go/printspanish.