STRONGSVILLE, Ohio - PPG Automotive Refinish today will launch a series of monthly CertifiedFirst Network Webinars to support collision center owners in their efforts to successfully market their collision centers both to consumers and insurers. The Webinars will cover a range of topics designed to develop business and customer relationships and capitalize on insurance company opportunities.
The first Webinar, focusing on continuing education for insurance agents, is scheduled for June 3, at 1 pm EST. Subsequent Webinars will be held the third Thursday of every month, also at 1 pm EST. Webinars will be led by industry specialists and run for approximately 45 minutes, followed by 15-minute question and answer sessions. Six Webinars are scheduled.
Paul Ong, manager, CertifiedFirst operations and marketing, noted, “Webinar technology allows us to communicate with the entire CertifiedFirst Network value chain from PPG Sales and Distribution to our collision centers. The presentation topics will focus on effective ways for collision center managers to market their business and keep them up to date with industry trends as well as enhancements to our network programs.”
Webinar dates and topics are:
June 3 - Continuing Education for Insurers: How collision shops can host and conduct accredited courses for insurance personnel
June 19 - The Precision Marketing Report: Using valuable and exclusive “Precision Marketing” data and demographic information profiling a shop’s local selling area
July 17 - NEW: CertifiedFirst Network Shop Credentials: Presenting CertifiedFirst Network shop capabilities to insurance agents and DRP managers
August 21 - NEW: CertifiedFirst Network Custom Brochures: Using pre-designed templates to produce customer-focused brochures AND Search Engine Optimization: Maximizing web traffic to your collision center website
September 18 - CertifiedFirst Network Partnerships: Leveraging third party affiliations to provide value for network participants
October 16 - Insurance Agent Databases and Newsletters: Building an insurance agent database and communicating with this valuable source of business
Webinars are open to CertifiedFirst Network participants, PPG distributors and employees.
For more information about the CertifiedFirst Network, call (440) 572-2800, visit www.certifiedfirst.com or visit the PPG Automotive Refinish website at www.ppgrefinish.com.
