Global automotive industry solution developer, Infomedia Ltd. announced that it has launched its innovative Microcat Auto PartsBridge (APB) solution to Fiat Chrysler Automobiles (FCA) dealerships and their associated body shop customers. The introduction of APB supports FCA’s certified wholesale parts program, which is designed to make FCA dealerships more competitive against aftermarket parts suppliers. The launch, currently taking place across the United States, is delivering excellent results. Dealerships using the APB program are selling more genuine parts.
Auto PartsBridge is a comprehensive online parts ordering system that connects genuine parts departments with their body shop customers. Powered by Infomedia’s Microcat Electronic Parts Catalogue (EPC), APB is a B2B solution that combines a deep understanding of parts selling processes with best-in-class IT expertise and systems integration. APB is successfully helping FCA dealerships and their body shop customers drive business efficiency and improve profit margins by increasing genuine parts sales. Body shop operators can also submit lists of aftermarket parts that would normally come from non-OEM sources. By using APB’s sophisticated pricing system, dealers can calculate competitive offers to gain OEM parts business and convert non-OEM intentions to OEM parts sales.
Body shops have long struggled with the need to balance cycle time, severity and repair quality with customer satisfaction. According to Jonathan Rubinsztein, Infomedia’s CEO, “Auto PartsBridge is unique in the industry in its ability to help shops balance very different business objectives.” Combining electronic parts ordering, the FCA parts catalog and OE discounts into one, simple to use tool, Auto PartsBridge helps shops purchase the right parts at the right price the first time. Not only does finding the right part help the shop achieve balanced business metrics, it also helps reduce parts returns and deconflicts the customer handling process by delivering a higher quality repair with the OE parts customers expect to receive on their vehicle.
Mr Rubinsztein added: “The success of Auto PartsBridge for FCA in just a few months has been a real source of pride for our organisation. We’re honored to be part of a program that supports a higher level of collision repair, improves customer satisfaction, and provides greater efficiencies. FCA is a valued partner who, once again, demonstrates their progressive and industry leading approach in working with their dealers to ensure their customers experience the value of genuine parts as a result of repair. Our technology offers OEMs unrivalled accuracy, transaction speed and the flexibility to implement their wholesale parts programs. We’re helping transform core parts ordering processes to make dealership and body shop operations faster, smarter and more competitive,” said Mr Rubinsztein.