Women in Auto Care, formerly the Car Care Council Women’s Board, announced the winners of the 2016 Automotive Communications Awards (ACA). The recipients were honored during the 19th annual Women in Auto Care press conference and reception, which took place Tuesday, Nov. 1, at The Venetian Hotel during the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, Nev.
The awards applaud companies/agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.
Business-to-Consumer Awards
- Television Commercial: AutoNetTV Media, Inc.
- Print/Electronic Ad: Snap-on Diagnostics/Traction Factory
- Direct Mail Piece or Campaign/Newsletter: George Witt Service, Inc.
- Educational Article: Lumileds founded by Philips
- Video News Release: AutoNetTV Media, Inc.
- Brochures, Booklets & Handouts: Snap-on Tools/Traction Factory
- Special Promotions & Promotional Events: Snap-on Tools/Traction Factory
- Car Care Clinics: EXTEND PERFORMANCE and Technician.Academy
- Posters and Signage: Federal-Mogul Motorparts
- Website: YourMechanic
- Other: Robert Bosch, LLC Automotive Aftermarket NA
- Social Media Efforts (tie): Lauren Fix The Car Coach/Car Smarts
- Social Media Efforts (tie): Robert Bosch, LLC
- Blog: Federal-Mogul Motorparts
- Facebook Customization (tie): EXTEND PERFORMANCE and MotoRad
- Facebook Customization (tie): EXTEND PERFORMANCE and Technician.Academy
- App for a Mobile Device: Federal-Mogul Motorparts
- Use of YouTube Video: Lauren Fix The Car Coach/Car Smarts
- Media Outreach to Non-English Speaking Audience: Federal-Mogul Motorparts
Business-to-Business Awards
- Ad Campaign to Distribution/Retail Audience: Federal-Mogul Motorparts
- Ad Campaign to Technician/Repair Audience: WIX Filters
- Ad - Best Use of Graphic: WIX Filters
- Ad – Best Use of Copy: Brake Parts Inc.
- Corporate Image Campaign: B'laster Corporation
- Co-op/Partnering Campaign: AutoNetTV Media, Inc.
- Training Materials: MACS Worldwide
- Magazine Article – Technical: Tenneco & Motor Age
- Magazine Article – General Market/Special Interest: Hunter Engineering Company
- Newsletter to Customer/External Audience: EXTEND PERFORMANCE
- Logo Design/Usage: The Marx Group
- Website (tie): EXTEND PERFORMANCE and MotoRad
- Website (tie): EXTEND PERFORMANCE and Technician.Academy
- Merchandising: Hunter Engineering Company
- Special Promotion and/or Promotional Event: Family Service Day, LTD Keeping Cars Kickin’
- Packaging: B'laster Corporation
- Social Media Efforts: WIX Filters
- Facebook Customization Gates Corporation
- App for Mobile Device:EasyCare
- Use of YouTube Video: Purolator
- Media Outreach to non-English Speaking Audiences: Federal-Mogul Motorparts
- Media Outreach to Female Audience: Gates Corporation
- Application of “Be Car Care Aware” Campaign/Logo: Gates Corporation
- Blog: GWC Warranty
