NHTSA publishes proposed rule on recall notification

The National Highway Transportation Safety Administration (NHTSA) recently released a proposed rule that would require manufacturers to notify consumers of outstanding recalls by electronic means in addition to first-class mail. By not specifying the exact method of notification, the rule allows for flexibility in the method of delivery. According to NHTSA, ‘‘electronic means’’ may include ‘‘electronic mail, text messages, radio or television notifications, vehicle infotainment console messages, over the-air alerts, social media or targeted online campaigns, phone calls, including automated phone calls, or other real time means.’’

The proposal would also allow NHTSA to require manufacturers to send additional notifications if the agency determines that an inadequate number of vehicles have been returned for remedy. To see the full text of the proposed rule, click here.

NHTSA is currently requesting public comment on the proposed rule as a whole through Oct. 31, 2016. For example, comments could include the best “electronic means” to receive recall notices. To submit a comment, click here.