Fleet Advantage, an innovator in truck fleet business analytics, equipment financing and lifecycle cost management, announced the addition of Jeff Morris to its executive team. Morris will serve as vice president, finance and corporate controller and will be responsible for oversight of financial controls, advancing finance infrastructure and managing relationships with Fleet Advantage banking partners and clients.
A seasoned and accomplished financial executive with more than 20 years of experience, Morris has held accounting and financial management positions in both public and private sectors. Most recently, Morris served as vice president of accounting and corporate controller at Birks Group, a publicly held luxury jeweler with retail operations in the United States (d/b/a Mayor’s Jewelers) and Canada. He also served as the senior vice president of financial reporting and accounting policy at AmSouth Bank (now Regions Bank) and director of finance at Watsco, Inc., the largest distributor of air conditioning, heating and refrigeration equipment, dedicated to significantly increasing energy efficiency of homes reducing energy consumption and emissions of greenhouse gases.
“We are enthusiastic to welcome Jeff to our team,” said Brian Holland, president and CFO of Fleet Advantage. “He has a track record of creating value and growth while astutely managing risk for companies where he has been in leadership positions. We look forward to Jeff applying his expertise to implement strategies that will help Fleet Advantage reach our financial goals, strengthen our financial operations, and communicate our value proposition to our clients, and our OEM and finance partners.”
Morris has a diverse background that includes financial planning, budgeting, forecasting and accounting operations, as well as experience in SEC regulatory analysis and reporting. He is a CPA and holds a master’s degree in accounting from Barry University and a B.A. from the University of the South.
