HDA Truck Pride has named Nikki Paschall to the sales and marketing team. Paschall will serve as marketing assistant and administrative coordinator, reporting to Tina Alread, director of sales and marketing. Paschall will be responsible for creating a variety of member, vendor and industry communications and coordinating end user training and program details. Paschall will be working closely with the marketing personnel of HDA Truck Pride’s primary vendor partners. “We are pleased to welcome Nikki to our team. She brings a solid perspective of key marketing elements and will be an asset in the implementation of our strategic objectives: Creating a single face to the industry and Developing value added programs and services,” said Alread. Paschall joins the HDA Truck Pride team with a dual bachelor’s degree from Northwood University in automotive marketing and business management as well as a dual minor in advertising and communications. She served as the vice chair and general chair of the Northwood University International Auto Show, and interned at the Detroit Auto Show during all four years of her college career.
