The annual Heavy Duty Aftermarket Week (HDAW) was formed more than a decade ago to ensure that the independent parts and service industry would remain market competitive in the future. Since the first event in 2006, the organizers and supporting groups have worked very hard together to develop a conference that always addresses that goal.
Last year, HDAW featured a pilot program for owners and managers of service businesses called SOLD. This acronym stands for Service Opportunities and Learning Day. It was a huge hit for those in the service business.
The 2014 SOLD program, which will be run by an HDAW sponsor, Service Specialists Association (SSA), takes place on Monday, January 27, prior to the official opening of HDAW’14. SOLD’14 will concentrate on the quickly morphing nature of heavy duty service and parts distribution and the business decisions involved in managing the transformation.
