"Reflecting the growing potential of the region in car tuning and customization, the SEMA Show will be testing regional waters by participating in the upcoming Middle East Motor Tuning Show 2013. Getting SEMA on board is a big honour as well as recognition for Expo Centre Sharjah and Middle East Motor Tuning Show in representing and promoting the customization industry in the region," said Saif Mohammed Al Midfa, director-general, Expo Centre Sharjah.
The Specialty Equipment Market Association (SEMA) pavilion, named SEMA Middle East, will be held alongside the Middle East Motor Tuning Show from March 14 to 16, 2013, and will feature more than 60 companies representing leading American brands that are looking to introduce their products and explore partnerships in the region.
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