Sales Tip: Selling lighting products

June 26, 2019
With so many lighting options available, there is a light to suit the needs of any technician.

One of the keys to selling lighting products to your customers is making sure they are informed and know what to look for. Demonstrate for them the difference between high lumen brightness and quality of beam. Show them the different methods of attaching lights to their workspace or body. Explain the different features of each light in detail.

David Brands, president and CEO of Coast Products, says the best thing to do is turn off the lights in a room and turn on some lighting products, and technicians will immediately see which one is best for them.

“We do this little demonstration where we'll turn on one of our lights with an inspection beam and compare it to somebody else's who just has a standard beam or no beam, and most people will think that our light is much brighter,” Brands says. “But it's not that it's brighter, it's just that it's a better quality and so you can see better with it. That's really what professionals are looking for.”

With so many quality lighting options available, there is a light to suit the needs of virtually any technician. Be sure to stock a variety of lights and demonstrate the features of each to give your customers the tools they need to perform their job safely and efficiently.

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