Enthusiasm sells. No matter how down in the dumps you are, whether your kids are sick, or your spouse is mad at you, or your motorcycle won’t start, or if the weather is crappy – do not bring your feelings into a sales call. In the customer’s mind, they will be thinking, “I’ve got my own troubles; keep yours to yourself.” Sure, it’s hard, but enthusiasm sells.
About the Author
Alan Sipe
President, Toolbox Sales and Consulting
Alan W. Sipe has spent the last 42 years in the basic hand tool industry including positions as President of KNIPEX Tools North America, Sr. VP Sales and Marketing at Klein Tools, Manager Special Markets at Stanley Tools and sales management at toolbox manufacturer Waterloo Industries. Currently Sipe is the owner of Toolbox Sales and Consulting specializing in sales strategy, structure, development and training. Sipe can be reached at [email protected] or 847-910-1063. Connect with Sipe on LinkedIn.
