Sell more quick movers

Sept. 26, 2012
Presentation is key when selling flashlights and gloves

Ed Nolan sets up his truck in such a fashion to encourage his quick movers to fly of the shelves: flashlights.

"Flashlights need to be colorful and in your face," so they share a prominent space with work gloves. "Gloves don't sell if they're not displayed."

The truck is full without seeming cluttered, which Ed says is a challenge. "It's a tool truck, not Macy's, so there are certain things you have to put on the truck. But you need to have things that will jump out and grab people."

Stocking the right stuff is key. Products that do not move will end up collecting dust.  

Have a sales strategy or helpful hint you'd like to share? Send your "30-second sales seminar" to [email protected], and see your suggestion featured here!

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