Selling pre-wrapped Christmas gifts can lead to a seasonal boost
Doug Pennington developed a Christmas special for his customers, saying "you either become Santa Claus or you get beat by Santa Claus." Since many customers pay down their balance in preparation for holiday spending, his wife, Karen, who sells cosmetics, came up with an idea.
"She boxes up 12 different gifts, like sample packs … a 99-dollar box, a 149-dollar box, and guys can buy their Christmas gift for their wives on my truck. Twelve days before Christmas they start leaving a gift out every day before they go to work."
Doug says it's worked out well for him and is popular with his customers, even though their wives figured out "it's from the Mac man."
Have a sales strategy or helpful hint you'd like to share? Send your "30-second sales seminar" to [email protected], and see your suggestion featured here!
Learn how electronic parking brake actuators have replaced manual systems and now play a key role in advanced safety features like automatic emergency braking. This WIYB Training...
Not all fuel injectors are created equal. In this WIYB Training Series, we compare Standard® Fuel Injectors against OE, low-cost imports. See why precision engineering and rigorous...
Carrying active OEM subscriptions for all manufacturers is not possible for many shops. However, access to this software is required for certain modern vehicles and repairs, and...
Learn how to properly lubricate your AIRCAT air tools to keep them running at peak performance. Discover essential daily maintenance and storage techniques, along with the right...
Voice Your Opinion!
To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!