Introduce customer loyalty programs

Feb. 1, 2012
Keep track of customer purchases and offer rewards for reaching a set goal.

A continuity or loyalty program keeps track of customer purchases and rewards them when they hit a set goal. It’s like the old Subway card. You got a stamp for every sub sandwich you bought. Reach your goal and you got a free sub.

A continuity program is a good way to get customers to buy more from you and less from your competition. If customers feel every purchase with you is getting them closer to a goal, they’ll try to make every purchase with you. Your rewards can be cash, gift certificates or a free item from your Loyalty Store.

Keeping track of purchases is the only trick with a program like this. You need to be careful of fraud with any kind of card system. Your computer system may keep track of customer spending for you so you can keep tighter control.

Have a sales strategy or helpful hint you'd like to share? Send your "30-second sales seminarto [email protected], and see your suggestion featured here!

Sponsored Recommendations

Garage Tip: The Value of System Solutions

Learn why inspecting related parts when repairing your vehicle can save you time and money. Avoid future failures and ensure satisfaction! Click to watch now.

Access the Best Learning Resource for Professional Mechanics

Get hands-on tips, updated repair instructions, mounting videos, failure diagnosis, and best practices for professional mechanics. Click to access essential technical info to ...

From the Basics to Innovations - Transmission Technical Training Videos

Explore Schaeffler's portfolio of transmission technical trainings for the LuK brand. Tailored for all skill levels, our modules cover basics to innovations. Click to learn more...

Clutch Release Problems - Diagnosis & Failure Analysis

Explore common clutch release problems and their causes, from hydraulic issues to mechanical faults. Understand diagnostics and solutions for optimal clutch performance.

Voice Your Opinion!

To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!